The military aesthetic is more than just a look, however. They first started out in Knoxville, Tennessee as a manufacturer of military apparel in 1959—an appropriate time to make military uniforms,
considering the Vietnam War had started 4 years earlier. High and consistent demand sustained the business, while the Vietnam War’s centrality to 20th century American history meant that the clothes of the war would be forever ingrained into people’s psyches.
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| Alpha Industries |
| Alpha Industries has enjoyed a huge surge in popularity over the past few years thanks to its MA-1 jacket becoming standard issue attire for everyone from rappers and fashion designers to YouTubers and IG celebrities. |
| The military aesthetic is more than just a look, however. They first started out in Knoxville, Tennessee as a manufacturer of military apparel in 1959—an appropriate time to make military uniforms, considering the Vietnam War had started 4 years earlier. High and consistent demand sustained the business, while the Vietnam War’s centrality to 20th century American history meant that the clothes of the war would be forever ingrained into people’s psyches. |
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