In 1971, Miró began its commercial activity in a small shop in Martorell, province of Barcelona, selling household appliances. In the 1980s, our offer was already present throughout Catalonia.
From that moment on, it began to expand throughout Spain with solid and constant growth. In the 1990s, Miró opted for a large-format store (over 2,000 m2), prioritising proximity to the customer; our Ronda Sant Antoni store was opened. Also at this time, Miró became a pioneer in the sector by opening the first store in a shopping centre dedicated to this type of sale. By the year 2000, the new stores were already clearly oriented towards the most advanced technology, sensing the future sales s
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| Electrodomésticos Miró |
| In 1971, Miró began its commercial activity in a small shop in Martorell, province of Barcelona, selling household appliance |
| In 1971, Miró began its commercial activity in a small shop in Martorell, province of Barcelona, selling household appliances. In the 1980s, our offer was already present throughout Catalonia. From that moment on, it began to expand throughout Spain with solid and constant growth. In the 1990s, Miró opted for a large-format store (over 2,000 m2), prioritising proximity to the customer; our Ronda Sant Antoni store was opened. Also at this time, Miró became a pioneer in the sector by opening the first store in a shopping centre dedicated to this type of sale. By the year 2000, the new stores were already clearly oriented towards the most advanced technology, sensing the future sales scenario. The most recent history speaks of the emergence in 2012 in the world of online sales with our e-commerce store, a great success with more than 200,000 unique users in its launch month. From that moment on, Miró undertook various image changes, largely conditioned by the prevailing economic environment, until adopting the current purple aesthetic. In more than 45 years of history, it has consolidated itself as the vertical assisted sales chain, generalist in the sale of household appliances and consumer electronics and a benchmark in the sector. |
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