Founded in San Francisco in 1969, it was perfectly positioned to be adopted into the emergent counter-cultures and movements sprouting up across the west coast in the decade that followed, while the r
ise of casual fashion throughout the ‘80s and ‘90s created a space where GAP’s accessible, affordable and unimposing clothes were destined for success. No matter who you are, where you’re from or what you do, you’ve probably owned something from the GAP. Ye's creative direction and influence have recently pushed GAP
