Back then, the wet-weather apparel market was very different from what it is today. Golf waterproofs were heavy and unwieldy raingear that was restricting the swing, came in just a few uninspiring col
ors, and didn’t always keep the rain out. Together with chief designer Mats Lundquist, Nilsson saw a gap in the market for a new type of waterproof clothing, they wanted to combine style with performance.
