The Jordan Tourism Board (JTB) is a public-private partnership established in 1998 to market Jordan as a premier travel destination, promoting its rich cultural heritage, natural landscapes, and div
erse attractions to international markets through integrated marketing and promotional activities. The JTB brands and positions Jordan's tourism product as a culturally, naturally, religiously, and adventurously rich destination, using various strategies such as international trade fairs, familiarization trips, media relations, and digital asset management to showcase the country's appea
