In 2019, created and founded now the world's largest, most widely available and most valuable non-alcoholic spirits company, Lyre's Spirit Co. Lyre's products have secured no less than 300 internation
al wine and spirits awards in the first three years of availability and the prestigious non-alcoholic producer of the year in the New York Spirits Competition and a 2021 Spirited Award from the Tales of the Cocktail Foundation. Mark's background experience is marketing focused and bridges the client / agency divide, bringing a thorough understanding of marketing strategy development and brand commercialisation for the FMCG / CPG industry. Additionally, has a deep understanding of fulfilmen
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| Mark Livings |
| Serial, multi-award winning entrepreneur and founder of a portfolio of businesses in the FMCG / CPG sector, including marketing and advertising, logistics and fulfilment, print and merchandise production. |
| In 2019, created and founded now the world's largest, most widely available and most valuable non-alcoholic spirits company, Lyre's Spirit Co. Lyre's products have secured no less than 300 international wine and spirits awards in the first three years of availability and the prestigious non-alcoholic producer of the year in the New York Spirits Competition and a 2021 Spirited Award from the Tales of the Cocktail Foundation. Mark's background experience is marketing focused and bridges the client / agency divide, bringing a thorough understanding of marketing strategy development and brand commercialisation for the FMCG / CPG industry. Additionally, has a deep understanding of fulfilment, logistics, international procurement, freight and eCommerce, which has been paramount to success of two businesses within his portfolio, including recognition by the ORIAS in 2020 with the International Conqueror award, the AFR Fast100 for a record-equalling four consecutive years (2016 - 2019), the Deloitte Tech50 awards in 2017 - 2019, the Deloitte Technology Fast 500 Asia Pacific in 2017 - 2019, the Smart50 awards in 2017 & 2018 and claiming the Transport & Logistics business of the year in the Optus myBusiness Awards in 2018. An active Angel and Advisor, Mark's focus is on pre-seed and seed stage companies where he can leverage experience and networks to assist and accelerate commercialisation. His portfolio of investments include a spread of industries including Finance, Logistics, Education, Biotechnology, HR, Food & Beverage, Marketing & Creative, Fashion, FMCG and Luxury Consumer Goods with all sharing a commonality of strong technology focus and innovative edge. In 2018, Mark was nominated and progressed to the EY Entrepreneur of the Year Award Finals for Australia and also in 2021 & 2022 for The Grocer Gold awards for Entrepreneur of the Year and in 2022 as a Great British Entrepreneur of the Year Finalist. |
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