American rock climber Yvon Chouinard’s outdoors brand is rooted in the beauty of America’s natural landscapes across both the northern and southern continents—the brand’s iconic logo is a silh
ouette of Mount Fitz Roy, a mountain the South American region from which the brand takes its name. Patagonia’s distinctive quilted jackets, fleece sweaters and technical jackets have been a mainstay of American outdoors life for decades now, and in recent years they’ve taken that role seriously, working hard to improve the sustainability of their products. They endeavor to ensure as much of their product as possible is ethically and sustainably produced, and they restructured their entir
