Sonali Mehta is the director of digital marketing at Arista Records. As a first-generation Indian-American woman, Mehta works to increase representation for the South Asian diaspora within the music i
ndustry. Prior to Arista, Mehta spent six years on YouTube's artist team where she co-launched the first-ever official South Asian diaspora playlist, "Sub Condiment." She has created and supported campaigns for Justin Bieber, Billie Eilish, J Balvin, MANESKIN, and Under 30 alum Remi Wolf and is a contributor at Brown Girl Magazine.
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