Use the Block M in addition to the Wordmark, not as a substitute for it. The Block M may be used as a design element by incorporating it into a pattern, cropping, or screening. Any use of the Block M
in this manner requires review and approval by University Relations. Include a ® on all instances of the Block M except where its size may render it illegible. The solid Block M is a widely recognized symbol of the University of Minnesota as a whole. It is strongly recommended for use by University departments, units, and registered student groups. The double-outline Block M is used most often by Athletics and is strongly recommended for connecting with those audiences.
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| University of Minnesota, Twin Cities |
| Driven to Discover is the official brand tagline of the University of Minnesota. It describes our University and connects all units together under a common platform. All units are encouraged to use Driven to Discover in combination with the Wordmark. When used as a graphic, Driven to Discover should never be used separately from the Wordmark. It is a graphic element, not a type style. The only exception is in the footer of official University stationery |
| Use the Block M in addition to the Wordmark, not as a substitute for it. The Block M may be used as a design element by incorporating it into a pattern, cropping, or screening. Any use of the Block M in this manner requires review and approval by University Relations. Include a ® on all instances of the Block M except where its size may render it illegible. The solid Block M is a widely recognized symbol of the University of Minnesota as a whole. It is strongly recommended for use by University departments, units, and registered student groups. The double-outline Block M is used most often by Athletics and is strongly recommended for connecting with those audiences. |
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